A recent article on the lifestyle blog Refinery29 featured a young woman who delayed her impending nuptials to undergo an extensive (and expensive) smile makeover. But the woman didn’t do it just for fun - she did it to look better in her wedding photos. The makeover ultimately cost the young bride $25,000 and stretched her engagement out to two and a half years, following the completion of the full-mouth reconstruction she underwent. So, what does a $25,000 full-mouth reconstruction include exactly? In the case of the story’s author, it included braces, dental implants, teeth whitening and a temporary bridge. With the average wedding now costing $25,714, this young bride spent enough on her teeth to get married twice! "I think the full-mouth reconstruction is absolutely a better investment," says Dr. Alexandra George, a cosmetic dentist from Wexford, Pennsylvania. That’s because, according to George, investing in your smile is investing in something that not only lasts, but also gives you confidence and makes you look and feel better. And with the average marriage only lasting 15 to 18 years, a beautiful smile may just last longer. "For patients with dental implants or orthodontics like the bride in the story, those should last a long time." According to George, orthodontic treatment should last a lifetime if well maintained. The average dental implant can last an average of 15 years, but with excellent maintenance can last much longer. So, what’s empowering this new generation of brides to take the appearance of their smile so seriously all of a sudden. Believe it or not, it may be something a lot less serious (and maybe more fun) than you think. "Brides are turning to social media for inspiration and getting motivated to perfect their appearances by seeing selfies of other brides and celebrities," George says. But why social media? After all, television and magazines have been around for ages, and both are known to showcase swarms of celebrities with perfectly aligned business-card-white teeth. George, for her part, thinks it could be due to a few things. First, the lack of airbrushing creates a sense of realness when looking at others’ photos. Second, these are "real" people with really great smiles "So it gives you that feeling of ‘I can have this too'," says George. And don’t underestimate those trendy filters, either. "Sometimes seeing a photo of yourself through a filter can show you what your potential is," George says. "If you see how good your own smile could look with some adjustments, that could be enough to encourage someone to finally take action." https://www.refinery29.com/en-us/2018/11/217081/bride-teeth-whitening-wedding-smile